Review what’s new in the GoDaddy Reseller Program. Highlights include updated storefronts, page design, product availability, and even a new help center, giving your customers a unique and improved buying experience. Learn more about the GoDaddy Reseller Program here: http://GoDaddy.in/Reseller.
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Hi. Welcome to the 2017 Reseller Program Highlights video.
This past year brought a renewed focus on the reseller program, which has long been a part of GoDaddy’s business. The program needed some attention to really take it to the next level, so we went to work!
And it was a collaborative effort: 2017 introduced a new level of joining forces between the reseller team and several product and platform teams to deliver significant features and upgrades…
Here’s an overview of what we’ve accomplished. Let’s roll the highlight reel!
Our pre-built storefront didn’t work for all of our resellers. We needed to provide a more advanced solution, so we built APIs and a WordPress Plugin that allowed our resellers to set up their own custom storefront. We provided them with the technical functionality to easily fetch the product catalog, pricing, and product details, enabling them to put together a unique buying experience for their customers.
Another thing we improved in 2017 was the design of the My Products page. Resellers’ customers now see the updated cleaner and simpler look that GoDaddy’s customers have already enjoyed for a while. It’s easier to navigate and, quite frankly, it just looks better!
We also upgraded the Help Center experience. As of 2017, API and Turnkey resellers and their customers can take advantage of GoDaddy’s Help Center 2.0.
This much-improved Help Center will assist resellers’ customers in finding what they need, as well as our API partners who want to use our help center.
We didn’t just step up the help center itself; as part of this update, we also fixed a problem where the GoDaddy brand was showing up in articles and thus interfering with the fully-white-label experience we are promising.
As part of the EMEA integration it became clear that we needed to provide a better and more uniform end customer experience where our partners’ branding shows up across the site. No more dramatic differences between page designs – we needed to build an experience where it’s clear to customers that they are on the same site. This has been feedback from all of our resellers so when we built a solution, we made sure everyone benefitted from it.
In partnering with the UXCore team, we found that by doing integration with UXCore2, all products using it will bring in reseller’s color palettes, fonts, and logo automatically.
The default “reseller blue” color scheme has now been replaced with the reseller’s selected color palette reflecting their brand. This means that the customer’s own branding, including logo, fonts and color palette, will now be seen in Help center, the My Products page, and all other products/customer experiences that use UXCore2.
As teams complete their work to use UXCore2, the end customer’s experience will continue to improve. Ultimately, they will see the updated branding end-to-end.
Sucuri website security is now available for our resellers to sell. The product is co-labeled between the reseller’s brand and Sucuri, ensuring that the GoDaddy name doesn’t show up.
All plans now include automatic delegation into customer accounts from the Reseller Control Center. This allows resellers to support their customers, manage products and, if the customer grants them access, shop on their customers’ behalf.
The last 2017 upgrade we want to highlight is the introduction of a new, improved and – yes – cool storefront, which, to begin with, replaces the old mobile storefront. But work on the new one is continuing and we are planning launches for desktop at the end of Q1. This will include internationalization, a first for the reseller program.
So yeah: We took some giants steps with reseller program in 2017. But we’re not sitting on our hands – we have lots of great things on tap for our resellers in 2018.
These are some of the highlights of what’s in store for our resellers this year: